A few years ago I read a book review in The New Yorker (
http://www.newyorker.com/archive/2004/03/01/040301crbo_books) that observed:
"...choice can be “de-motivating.” In a study conducted several years ago, shoppers who were offered free samples of six different jams were more likely to buy one than shoppers who were offered free samples of twenty-four. This result seems irrational—surely you’re more apt to find something you like from a range four times as large—but it can be replicated in a variety of contexts."
I recognized myself in this, wandering aimlessly down the aisles of a superstore with an empty basket. Somehow an hour's gone by but I'm no closer to getting my weekly shop done.
What does this all have to do with Cotswolds Wedding? Well, it's pretty simple. My aim with the
http://www.cotswoldswedding.com/ site and this blog is to give you the "six best choices of jam" for every aspect of your Cotswolds destination wedding so that designing your event is fun rather than a chore.
The wedding websites out there today are overwhelming resource directories without a trusted editorial voice. You're left doing the legwork with only a hope and a prayer that your choice doesn't lead to disappointment on the big day.
I'm lucky enough to spend most weekends in the Cotswolds which means two things:
1. Every weekend is like a special event to me
and
2. I get plenty of opportunities to try out new restaurants, hotels, pubs, hear local musicians, etc. so I can bring you up to date options and opinions.
Keep checking back - I'll be updating this blog regularly while the site gets off the ground!